Popular Science has released a new app for the iPhone and iPad and also for Android, and this particular app, PopSci Interactive, is designed to help augment, not replace, the hardcopy edition of the magazine. The app is designed to work with the June issue, which is the magazine's annual "Invention Awards" issue (shown to the right). By hovering the iPhone, iPad, or Android smartphone's camera over the text of the magazine interviews, the device should begin streaming video of those interviews.
Note that this requires a camera, so it doesn't work with first generation iPads (like the one I own).
What do people think of this way of integrating technology into the magazine? Has anyone gotten their hands on the June 2012 issue to try it out yet? Is this the wave of the future or just a cool gimmick (or both)?